Porsche is the first automotive company that I’ve heard to lower their prices for the Canadian market due to the strong dollar. I would have never imagined that because when you make a killer product, you don’t have to react to market conditions to get market share. Porsche caters to people who have money so a few grand here or there won’t affect people’s buying decision or lifelong dream of owning a Porsche.
“We cannot ignore our customers and dealers in Canada who can look to the U.S. and recognize a substantial price difference,” said Peter Schwarzenbauer, President and CEO of Porsche Cars North America, Inc. “We listened to the market and did what is best for our customers in Canada.”
On average, Porsche prices have dropped 10% from 2007 for the new 2008 models.
A 2008 911 Turbo has a base price of $158,300 compared to its year-old sibling with a base price of $170,700. $12,400 is hardly chump change for most people. I can easily live off that amount for 18 months with ease. ![]()
I’m sure someone that intended to buy a 911 Turbo this year will probably just add a few extra options with the savings.

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